/* ShopLaunch — design system
   One accent (launch orange), ink navy, generous whitespace, hairline borders.
   Mobile first: every section is written for a 390px phone, then widened. */

:root{
  --ink:#0d1226; --ink-2:#1a2038; --body:#464e63; --muted:#767e91; --faint:#9aa1b1;
  --line:#e7e9f0; --line-2:#f1f2f7;
  --paper:#ffffff; --paper-2:#f7f8fb; --paper-3:#eef0f6;
  --accent:#ff5a2b; --accent-600:#e94a1c; --accent-050:#fff2ec; --accent-100:#ffe1d5;
  --ok:#0e9f6e; --ok-soft:#e7f8f1;
  --radius:22px; --radius-sm:14px; --radius-xs:10px;
  --shadow-xs:0 1px 2px rgba(13,18,38,.05);
  --shadow-sm:0 2px 6px rgba(13,18,38,.04), 0 12px 28px -20px rgba(13,18,38,.28);
  --shadow-md:0 24px 60px -40px rgba(13,18,38,.42);
  --shadow-lg:0 50px 100px -60px rgba(13,18,38,.55);
}

*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  color:var(--body);background:var(--paper);line-height:1.7;overflow-wrap:break-word;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  font-feature-settings:"tnum" on;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button{font:inherit;cursor:pointer;color:inherit}
::selection{background:var(--accent-100);color:var(--ink)}
h1,h2,h3,h4{color:var(--ink);font-weight:800;letter-spacing:-.035em;line-height:1.22}

.wrap{max-width:1140px;margin:0 auto;padding:0 20px}
@media(min-width:768px){.wrap{padding:0 28px}}
section[id]{scroll-margin-top:78px}

/* ── navigation ─────────────────────────────────────────── */
.nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.86);
  backdrop-filter:saturate(180%) blur(16px);-webkit-backdrop-filter:saturate(180%) blur(16px);
  border-bottom:1px solid rgba(231,233,240,.9)}
.nav-in{max-width:1140px;margin:0 auto;padding:13px 20px;display:flex;align-items:center;justify-content:space-between;gap:14px}
.logo{display:inline-flex;align-items:center;gap:9px;font-weight:800;font-size:17px;color:var(--ink);letter-spacing:-.045em}
.logo svg{flex:none}
.nav-links{display:flex;align-items:center;gap:4px;font-size:14px;font-weight:600;color:var(--muted)}
.nav-links a.navt{padding:8px 10px;border-radius:9px;transition:color .15s,background .15s}
.nav-links a.navt:hover{color:var(--ink);background:var(--paper-2)}
@media(max-width:860px){.nav-links a.navt{display:none}}
@media(max-width:560px){.nav .btn-sm{display:none}}

/* ── buttons ────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;
  border:0;border-radius:13px;padding:0 22px;min-height:50px;
  font-weight:700;font-size:15px;letter-spacing:-.02em;white-space:nowrap;
  transition:transform .14s ease,background .16s ease,box-shadow .16s ease,border-color .16s ease}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--accent);color:#fff;box-shadow:0 12px 24px -14px rgba(255,90,43,.9)}
.btn-primary:hover{background:var(--accent-600);box-shadow:0 16px 30px -14px rgba(255,90,43,.9)}
.btn-ghost{background:#fff;color:var(--ink);border:1px solid var(--line);box-shadow:var(--shadow-xs)}
.btn-ghost:hover{background:var(--paper-2);border-color:#dcdfe8}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:#000}
.btn-sm{min-height:40px;padding:0 15px;font-size:13.5px;border-radius:11px}
.btn-lg{min-height:56px;padding:0 28px;font-size:16px;border-radius:15px}
.btn-block{width:100%}

/* ── hero ───────────────────────────────────────────────── */
.hero{position:relative;overflow:hidden;padding:44px 0 34px;
  background:
    radial-gradient(900px 460px at 78% -10%,rgba(255,90,43,.16),transparent 62%),
    radial-gradient(760px 420px at -6% 12%,rgba(31,58,214,.10),transparent 60%),
    linear-gradient(180deg,#fff 0%,#fdfdff 100%);
  border-bottom:1px solid var(--line-2)}
.hero-in{max-width:1140px;margin:0 auto;padding:0 20px;display:grid;gap:34px}
@media(min-width:980px){.hero-in{grid-template-columns:1.08fr .92fr;align-items:center;gap:40px;padding:0 28px}}
@media(min-width:768px){.hero{padding:64px 0 54px}}
.pill{display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);
  border-radius:999px;padding:7px 13px;font-size:12.5px;font-weight:700;color:var(--ink-2);
  box-shadow:var(--shadow-xs);letter-spacing:-.01em}
.pill .dot{width:7px;height:7px;border-radius:50%;background:var(--ok);box-shadow:0 0 0 3px rgba(14,159,110,.14)}
.hero h1{font-size:clamp(31px,7.4vw,58px);line-height:1.08;margin:18px 0 16px;letter-spacing:-.045em}
.hero h1 em{font-style:normal;color:var(--accent);position:relative;white-space:nowrap}
.lead{font-size:clamp(16px,2.2vw,19px);color:var(--body);max-width:33em;line-height:1.65}
.lead b{color:var(--ink);font-weight:700}
.hero-cta{display:flex;flex-wrap:wrap;gap:10px;margin:24px 0 14px}
@media(max-width:520px){.hero-cta .btn{width:100%}}
.hero-note{font-size:13px;color:var(--muted);display:flex;flex-wrap:wrap;gap:6px 14px;align-items:center}
.hero-note span{display:inline-flex;align-items:center;gap:6px}
.hero-note svg{color:var(--ok);flex:none}

/* device mockup */
.hero-art{position:relative;display:flex;flex-direction:column;align-items:center;gap:14px;padding:10px 6px 2px;min-width:0}
.device{width:min(252px,68vw);border-radius:34px;background:#0d1226;padding:8px;
  box-shadow:var(--shadow-lg);position:relative;z-index:2}
.device-screen{border-radius:26px;overflow:hidden;background:#fff;position:relative}
.mini{font-size:11px;line-height:1.5;color:#4a5160}
.mini-top{padding:15px 15px 13px;background:#11172c;color:#fff}
.mini-top .shop{font-size:15px;font-weight:800;letter-spacing:-.02em;color:#fff;line-height:1.25}
.mini-top .cat{font-size:10px;color:rgba(255,255,255,.62);margin-top:3px}
.mini-open{display:inline-flex;align-items:center;gap:5px;margin-top:9px;background:#e7f8f1;color:#0b6b45;
  border-radius:999px;padding:3px 8px;font-size:9.5px;font-weight:800}
.mini-open i{width:5px;height:5px;border-radius:50%;background:#0b6b45;display:block}
.mini-body{padding:12px 15px 15px}
.mini-row{display:flex;justify-content:space-between;gap:10px;padding:6px 0;border-bottom:1px dashed #eceef4}
.mini-row:last-of-type{border-bottom:0}
.mini-row .n{font-weight:700;color:#1a2038;font-size:10.5px}
.mini-row .p{font-weight:700;color:#1a2038;font-size:10.5px;white-space:nowrap}
.mini-note{font-size:9px;color:#98a0af;margin-top:1px}
.mini-cta{display:flex;gap:6px;margin-top:10px}
.mini-cta span{flex:1;text-align:center;border-radius:8px;padding:7px 0;font-size:10px;font-weight:800}
.mini-cta .a{background:#ff5a2b;color:#fff}
.mini-cta .b{background:#f1f3f9;color:#1a2038}
.art-note{display:flex;flex-wrap:wrap;justify-content:center;gap:6px;max-width:330px}
.art-note span{display:inline-flex;align-items:center;gap:6px;background:#fff;border:1px solid var(--line);
  border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;color:var(--ink-2);box-shadow:var(--shadow-xs)}
.art-note svg{color:var(--accent);flex:none}
.float{position:absolute;background:#fff;border:1px solid var(--line);border-radius:12px;padding:8px 11px;
  font-size:11.5px;font-weight:700;color:var(--ink);box-shadow:var(--shadow-sm);display:flex;align-items:center;gap:7px;z-index:3}
.float .ic{width:20px;height:20px;border-radius:6px;display:grid;place-items:center;background:var(--accent-050);color:var(--accent)}
.float.f1{top:1%;left:0}
.float.f2{bottom:22%;right:-1%}
.float.f3{bottom:-1%;left:0}
@media(max-width:980px){.float.f1{left:-1%}.float.f2{right:-2%}}
@media(max-width:420px){.float{font-size:10.5px;padding:7px 9px}.float.f1{left:-3%}.float.f2{right:-4%}}

/* ── sections ───────────────────────────────────────────── */
.section{padding:52px 0}
@media(min-width:768px){.section{padding:76px 0}}
.tint{background:var(--paper-2);border-top:1px solid var(--line-2);border-bottom:1px solid var(--line-2)}
.section-head{max-width:660px;margin-bottom:30px}
.eyebrow{font-size:12px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:10px}
.section h2{font-size:clamp(25px,4.4vw,36px)}
.sub{margin-top:12px;font-size:15.5px;color:var(--body)}
.center{text-align:center;margin-left:auto;margin-right:auto}

/* pain strip */
.pains{display:grid;gap:12px;margin-top:6px}
@media(min-width:760px){.pains{grid-template-columns:repeat(3,1fr);gap:16px}}
.pain{background:#fff;border:1px solid var(--line);border-radius:var(--radius-sm);padding:18px 18px}
.pain h3{font-size:15px;margin-bottom:6px}
.pain p{font-size:13.5px;color:var(--body)}
.pain .q{font-size:11px;font-weight:800;color:var(--accent);letter-spacing:.1em;text-transform:uppercase;display:block;margin-bottom:6px}

/* deliverable cards */
.cards{display:grid;gap:14px}
@media(min-width:640px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1040px){.cards{grid-template-columns:repeat(4,1fr)}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 20px;
  box-shadow:var(--shadow-xs);transition:transform .18s ease,box-shadow .18s ease}
.card:hover{transform:translateY(-2px);box-shadow:var(--shadow-sm)}
.card .icon{width:38px;height:38px;border-radius:11px;display:grid;place-items:center;
  background:var(--accent-050);color:var(--accent);margin-bottom:14px}
.card h3{font-size:16px;margin-bottom:7px}
.card p{font-size:13.5px;color:var(--body)}
.card .tag{display:inline-block;margin-top:12px;font-size:11px;font-weight:800;color:var(--muted);
  background:var(--paper-2);border:1px solid var(--line);border-radius:999px;padding:3px 9px}

/* steps */
.steps{display:grid;gap:12px;counter-reset:s}
@media(min-width:900px){.steps{grid-template-columns:repeat(4,1fr);gap:16px}}
.step{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius-sm);padding:20px 18px}
.step .num{width:26px;height:26px;border-radius:50%;background:var(--ink);color:#fff;font-size:12px;font-weight:800;
  display:grid;place-items:center;margin-bottom:11px}
.step h3{font-size:14.5px;margin-bottom:5px}
.step p{font-size:13px;color:var(--body)}
.step .when{position:absolute;top:20px;right:16px;font-size:10.5px;font-weight:800;color:var(--accent);
  background:var(--accent-050);border-radius:999px;padding:2px 8px}

/* comparison table */
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid var(--line);
  border-radius:var(--radius);background:#fff;box-shadow:var(--shadow-xs)}
table.cmp{border-collapse:collapse;width:100%;min-width:660px;font-size:13.5px}
table.cmp th,table.cmp td{padding:14px 14px;text-align:left;border-bottom:1px solid var(--line-2);vertical-align:top}
table.cmp thead th{background:var(--paper-2);font-size:12px;letter-spacing:.02em;color:var(--ink);font-weight:800;
  position:sticky;top:0;white-space:nowrap}
table.cmp tbody th{font-weight:700;color:var(--ink);font-size:13px;background:#fff;white-space:nowrap}
table.cmp td{color:var(--body)}
table.cmp tr:last-child td,table.cmp tr:last-child th{border-bottom:0}
table.cmp .us{background:#fff9f6}
table.cmp thead th.us{background:var(--accent);color:#fff}
table.cmp td.us{color:var(--ink);font-weight:700}
table.cmp .small{display:block;font-size:11.5px;color:var(--muted);font-weight:500;margin-top:3px}
.table-note{font-size:12px;color:var(--muted);margin-top:12px;line-height:1.6}

/* pricing */
.plans{display:grid;gap:16px;align-items:start}
@media(min-width:900px){.plans{grid-template-columns:repeat(3,1fr);gap:18px}}
.plan{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:24px 22px 22px;box-shadow:var(--shadow-xs);display:flex;flex-direction:column}
.plan .name{font-size:15px;font-weight:800;color:var(--ink);display:flex;align-items:center;gap:8px;flex-wrap:wrap}
.plan .desc{font-size:12.5px;color:var(--muted);margin-top:4px;min-height:2.6em}
.plan .price{font-size:38px;font-weight:800;color:var(--ink);letter-spacing:-.05em;line-height:1.1;margin:14px 0 2px}
.plan .price span{font-size:13px;font-weight:700;color:var(--muted);letter-spacing:-.01em;margin-left:4px}
.plan .price-note{font-size:11.5px;color:var(--muted)}
.plan ul{list-style:none;margin:16px 0 18px;display:grid;gap:8px}
.plan li{display:flex;gap:8px;font-size:13px;color:var(--body);line-height:1.5}
.plan li svg{flex:none;margin-top:4px;color:var(--ok)}
.plan li b{color:var(--ink);font-weight:700}
.plan .btn{margin-top:auto}
.plan .fine{font-size:11px;color:var(--muted);margin-top:9px;text-align:center}
.plan.pick{border:2px solid var(--accent);box-shadow:0 30px 70px -46px rgba(255,90,43,.55)}
.plan.start{border-color:#d9ddec;background:linear-gradient(180deg,#fff 0%,#fdfdff 100%)}
.plan.featured{background:var(--ink);border-color:var(--ink);color:#c9cedd}
.plan.featured .name,.plan.featured .price{color:#fff}
.plan.featured .desc,.plan.featured .price-note,.plan.featured .price span{color:#9aa3ba}
.plan.featured li{color:#c3c9d8}
.plan.featured li b{color:#fff}
.badge{border-radius:999px;font-size:10.5px;font-weight:800;letter-spacing:.02em;padding:3px 9px;text-transform:uppercase}
.badge-pick{background:var(--accent);color:#fff}
.badge-start{background:var(--paper-3);color:var(--ink-2)}
.badge-soft{background:rgba(255,255,255,.12);color:#fff;border:1px solid rgba(255,255,255,.22)}
.plan-foot{font-size:12.5px;color:var(--muted);margin-top:18px;text-align:center}
.plan-foot a{color:var(--ink);text-decoration:underline}

/* fit / not fit */
.fit{display:grid;gap:14px}
@media(min-width:760px){.fit{grid-template-columns:1fr 1fr;gap:18px}}
.fit-box{border:1px solid var(--line);border-radius:var(--radius-sm);padding:20px 20px;background:#fff}
.fit-box h3{font-size:15px;margin-bottom:10px;display:flex;align-items:center;gap:8px}
.fit-box ul{list-style:none;display:grid;gap:7px}
.fit-box li{font-size:13.5px;padding-left:18px;position:relative;color:var(--body)}
.fit-box li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:2px}
.fit-box.yes li::before{background:var(--ok)}
.fit-box.no li::before{background:#c9cedd}

/* faq */
.faq{display:grid;gap:10px;max-width:820px}
details.q{border:1px solid var(--line);border-radius:var(--radius-sm);background:#fff;padding:0 18px}
details.q summary{cursor:pointer;list-style:none;font-weight:700;color:var(--ink);font-size:14.5px;padding:16px 0;
  display:flex;justify-content:space-between;gap:14px;align-items:flex-start}
details.q summary::-webkit-details-marker{display:none}
details.q summary::after{content:"+";color:var(--accent);font-weight:800;font-size:18px;line-height:1}
details.q[open] summary::after{content:"–"}
details.q p{font-size:13.5px;color:var(--body);padding:0 0 16px}

/* final CTA */
.cta-band{background:var(--ink);color:#c9cedd;padding:56px 0;position:relative;overflow:hidden}
.cta-band::after{content:"";position:absolute;inset:auto -10% -60% 40%;height:420px;
  background:radial-gradient(closest-side,rgba(255,90,43,.35),transparent)}
.cta-band h2{color:#fff;font-size:clamp(25px,4.6vw,38px);position:relative;z-index:1}
.cta-band p{position:relative;z-index:1;margin-top:12px;font-size:15px;max-width:34em}
.cta-band .hero-cta{position:relative;z-index:1}
.cta-band .btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.28);box-shadow:none}
.cta-band .btn-ghost:hover{background:rgba(255,255,255,.08)}

/* footer */
footer{border-top:1px solid var(--line);background:#fff;padding:38px 0 90px;font-size:12.5px;color:var(--muted)}
@media(min-width:900px){footer{padding-bottom:44px}}
.foot-grid{display:grid;gap:22px}
@media(min-width:820px){.foot-grid{grid-template-columns:1.4fr 1fr 1fr}}
footer h4{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);margin-bottom:10px}
footer a:hover{color:var(--ink)}
.foot-links{display:grid;gap:6px}
.foot-brand{max-width:34em}
.foot-brand .logo{margin-bottom:10px}
.legal{margin-top:26px;padding-top:16px;border-top:1px solid var(--line-2);display:grid;gap:6px;font-size:11.5px;line-height:1.65}
.legal b{color:var(--ink-2);font-weight:700}

/* sticky mobile buy bar */
.buybar{position:fixed;left:0;right:0;bottom:0;z-index:70;display:flex;gap:10px;align-items:center;
  padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.94);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-top:1px solid var(--line);
  box-shadow:0 -8px 30px -22px rgba(13,18,38,.5)}
.buybar .txt{font-size:11.5px;line-height:1.35;color:var(--muted);flex:1}
.buybar .txt b{display:block;font-size:13px;color:var(--ink);font-weight:800}
.buybar .btn{min-height:44px;padding:0 18px;font-size:14px}
@media(min-width:900px){.buybar{display:none}}

/* utility */
.hr{height:1px;background:var(--line-2);margin:22px 0}
.badge-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.trust{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:30px;font-size:12.5px;color:var(--muted)}
.trust b{color:var(--ink)}
.prose{max-width:760px;font-size:14.5px}
.prose h2{font-size:22px;margin:30px 0 10px}
.prose h3{font-size:16px;margin:22px 0 8px}
.prose p{margin:10px 0}
.prose ul{margin:10px 0 10px 20px;display:grid;gap:6px}
.prose a{color:var(--accent);text-decoration:underline}
.prose .updated{font-size:12px;color:var(--muted)}