Owner.com is the most complete direct-ordering platform in this market, and its price is not hidden: $249 a month plus 5% of orders, or $499 a month flat — and on both plans your guests pay a 5% order-support fee. Run the three-year arithmetic before you sign, because the subscription is only half of it.
Owner.com is unusually clear about its price, and worth quoting exactly. As of October 2026 its pricing page lists two plans, both with the same feature set:
Both plans include an AI-optimised website, online ordering, a branded mobile app, automated SEO pages, loyalty and rewards, email and SMS marketing, catering orders, migration with a specialist, chargeback protection and 24/7 support. The term is month to month with no cancellation fee — genuinely the friendliest term of the four platforms on this page. There is also an Owner POS now, sold separately at a price Owner does not publish.
None of that is a trick. The question is whether a shop needs a growth platform, and what three years of one costs.
The two plans cross at $5,000 a month in online sales, which is exactly where Owner.com says Flat Rate starts to make sense. Card processing is extra on both, and the 5% your guests pay is on top of whatever the restaurant pays — at $5,000 a month that is another $250 a month out of your customers' pockets, $9,000 over three years.
If that order book exists and the platform is what produces it, this is not an expensive number: 5% of $5,000 is $250, and Owner's own pitch is that the site earns more than it costs. If your orders arrive at the counter and by phone, then the same $17,964 is buying a website you will use and an ordering system you will not.
| Owner.com | ShopLaunch | |
|---|---|---|
| Subscription | $249/mo + 5% of orders, or $499/mo flat | $49 / $199 / $499, once |
| Fee on each order | 5% to Owner on Flexible; guests pay a 5% order-support fee on both plans | None |
| Contract | Month to month, no early-exit fee — the most flexible term in this comparison | No contract |
| What it includes | Website, online ordering, branded app, SEO pages, loyalty, email/SMS marketing, catering | Website, menu, QR, posters, posts |
| Hardware | A kitchen tablet is on their site; the price is not published | None |
| Time to live | Guided migration with a specialist; no published timeline | 24 hours |
| If online ordering is your business | This is the product for that | We do not take orders or payments |
| Year 1 at $5,000/mo in orders | $5,988 on Flexible | $199 |
| What you keep | Your site inside their platform | Files and links you own |
Owner.com figures are its published pricing page, read 12 October 2026, with the arithmetic shown. ShopLaunch prices are the ones on this site, in US dollars, before tax.
More often than a page like this would like to admit. Owner.com is the most complete direct-ordering product in this market.
A useful test: if Owner.com's ordering brought you $5,000 a month you did not have, it pays for itself twice over. If it would host the same orders you already take, you are renting a growth engine to do a menu's job.
Not a template you fill in. We take your hours, prices and photos, build each piece, and hand back files and a live link.
One form, five minutes. Live the next business day. No app for you or your guests, no monthly fee, and no cut of anything you sell.
The page and the menu are the Local Pack. Nothing here is a subscription, and nothing renews.
One page, one business day.
The one most shops order.
Everything, plus 30 days of us on call.
Payment is taken by Polar Software, Inc., our merchant of record, on their checkout page — we never see your card. By ordering you agree to our terms and refund policy. One round of edits is included; the files are yours to keep and reprint.
At $5,000 a month in online orders, Flexible costs $499 a month all in — $5,988 in year one — and Owner's pitch is that the ordering and SEO pages earn more than that. Below about $2,000 a month in online orders it is a $349-a-month website, and that is the case worth comparing with a one-time page.
It does not use the word commission, but Flexible carries a 5% restaurant fee on each order, and on both plans your guests pay a 5% order-support fee that Owner says covers fulfilment and customer service. Flat Rate has no restaurant fee. Compare the total on both sides of the transaction, not the label.
Owner.com lists one feature set included on both plans, so there is no website-only SKU published. If you want their website, you are on a $249 or $499 plan.
That is the real question, and only your order book answers it. A page with your menu, hours and a phone number covers the customer who is deciding where to eat; ordering software covers the one who has already decided. Most independent shops need the first and are sold the second.
Polar Software, Inc., our merchant of record, takes it on their checkout page. Your card details are entered there, never on this site, and they handle the receipt and the tax. We never see your card number.
The two plans, the three-year totals at three order volumes, and the test to apply before you sign.
Want all four on one page? The 2026 cost comparison puts them side by side.
Send your shop once. We build the page, the QR menu, the posters and the posts, and hand it back the next business day. If you already pay a platform for a page like this, this is the line you can take off the bill.