The register is one line of Toast's bill. The website, the online menu and the ordering notifications are another — and they are the part that keeps charging after the terminals are paid off. Here is what that costs over three years at Toast's own 2026 prices, next to a page that costs $199 once.
Toast's pricing page sells a platform; the numbers sit in its Starter Kit checkout. On Traditional pricing, single location, first terminal included:
The countertop kit is $1,153 up front on Traditional — Toast Flex terminal, Tap card reader, router — or $0 on Pay-as-You-Go. Card rates are 2.49% + 15¢ in person and 3.50% + 15¢ online. Toast's checkout states a 2-year software agreement and that recurring charges start the day you go live.
Two details matter more than the headline. First, Toast's own terms say its services "may only be used on approved Toast hardware" — the register and the website come as one object. Second, the .com website sits in the Growth pack; a restaurant already on Toast adds ordering through a Digital Storefront add-on that shows no price on the pages we read. So the honest range for "Toast plus a website" is $219 to $578 a month, and you have to ask which one applies to you.
This counts software and hardware only. Card processing is on top on both sides, and we leave it out rather than pretend a website removes it: at $40,000 a month in card sales, Toast's own worked example lands at roughly $1,560–$1,600 a month either way.
Pay-as-You-Go is not the cheap door. The software is $0 and the difference moves into the card rate — 3.09% to 3.69% plus 15¢, against 2.49% plus 15¢ on Traditional — which at the same $40,000 month is about $1,600 instead of $1,556, with no $1,153 kit. You are paying for the terminal per card swipe instead of per month.
Same job, two products: putting your hours, your menu and your phone number where a customer looks.
| Toast POS + website | ShopLaunch | |
|---|---|---|
| List price today | $69 / $219 / $578 a month, per location | $49 / $199 / $499, once |
| What you pay in year 2 | $2,628 at Core · $6,936 at Growth | $0 |
| Up front | $1,153 terminal kit, or $0 with higher card rates | $0 |
| Fees on your sales | No Toast order fee; card rates 2.49% + 15¢ in person, 3.50% + 15¢ online | None — we do not touch your sales |
| Minimum term | 2-year software agreement | No contract |
| Leaving early | Ask for the early-exit total in writing; the 2-year term is on their checkout | Nothing to cancel |
| Hardware | Approved Toast terminals only (their terms). The $1,153 kit is yours to keep | None. Your phone and your printer |
| Where the page lives | Inside Toast's platform, tied to the subscription | A URL and files you keep |
| Time to live | Install is scheduled with Toast; they publish no timeline — ask for a date | 24 hours from a completed form |
| Online ordering with payment | Yes — this is what $219 buys | No. We do not take payments |
| Point of sale | A full restaurant POS | No POS, ever |
Toast figures are the Traditional prices on its Starter Kit checkout, single location, first terminal, checked 11 November 2026. A multi-location restaurant or a custom "Build Your Own" quote is priced differently.
This page would be dishonest if it claimed to replace everything. It replaces one line of the bill.
If you are buying a register this month, buy one — a POS is a real product and we do not sell it. The question worth asking is narrower: is the website and menu line on your Toast bill doing anything a page cannot? If the answer is no, that line is the one that can go.
Not a template you fill in. We take your hours, prices and photos, build each piece, and hand back files and a live link.
One form, five minutes. Live the next business day. No app for you or your guests, no monthly fee, and no cut of anything you sell.
The page and the menu are the Local Pack. Nothing here is a subscription, and nothing renews.
One page, one business day.
The one most shops order.
Everything, plus 30 days of us on call.
Payment is taken by Polar Software, Inc., our merchant of record, on their checkout page — we never see your card. By ordering you agree to our terms and refund policy. One round of edits is included; the files are yours to keep and reprint.
For the website and the menu, yes. For the register, no. We do not sell POS hardware, card processing or online ordering with payment, so a shop that needs those keeps Toast — or Square, Clover, SpotOn, a cash drawer — and buys the page from us. The comparison here is between Toast's website and menu subscription and a one-time page.
That is a question for Toast, in writing. The packs bundle ordering, the site and marketing, and the 2-year agreement covers the software, so the answer depends on which pack you are on and when the term ends. Ask what your monthly bill becomes if you keep the terminal and move down a pack — before you change anything.
It does the part a customer sees: hours, menu with prices, photos, tap-to-call, directions, a QR menu for each table, and print posters. It does not take an order or a payment, it does not email your guest list, and it does not talk to your kitchen. That is the whole distinction, and it is why it costs $199 once instead of $219 a month.
Your Toast site and online ordering stop with the subscription — that is how a subscription works. With us there is no subscription to stop: the page stays on its URL and the files stay on your machine. There is no monthly bill to miss.
Polar Software, Inc., our merchant of record, takes it on their checkout page. Your card details are entered there, never on this site, and they handle the receipt and the tax. We never see your card number.
The three-year totals, the plan ladder and the six questions to ask Toast, on one printable page.
Want all four on one page? The 2026 cost comparison puts them side by side.
Send your shop once. We build the page, the QR menu, the posters and the posts, and hand it back the next business day. If you already pay a platform for a page like this, this is the line you can take off the bill.