Untappd for Business is $899 a year — $75 a month, per location — and it caps the account at five logins. Toast Core, the first pack with online ordering, is $219 a month plus a $1,153 kit on a two-year term. Together: $293.92 a month, which is 47 pints of gross margin at $6.30 a pint — $10,581 over three years. ShopLaunch builds the page a customer actually reads at six o'clock: all 16 taps with ABV and IBU, what just kicked, this week's food trucks, and a crowler preorder that costs you nothing. Once. No subscription, no commission on a beer you poured.
All three also take card processing on every payment, and none of them removes it. This page is about the subscription — the fixed cost a taproom pays through a closed Monday, a slow January and a keg that kicked at seven. The three-year math →
If you are looking for a cheaper alternative to Untappd for Business, the honest split is this: Untappd is a beer menu and a consumer app — it puts your taproom in front of drinkers who check in, which is discovery, not just a list. Toast and Arryved are registers. A taproom usually ends up with one of each, and the page a customer reads at six o'clock is neither of them.
| For one taproom | Monthly | 3 years | What the money buys |
|---|---|---|---|
| Untappd Essentials — digital menus, TV boards | $75 | $2,697 | The tap list and its consumer app. 5 users, 20 non-beer items, per location |
| Untappd Premium — a kitchen or more than 5 logins | $100 | $3,597 | Removes both caps, adds the wine database and the API |
| Arryved Core POS, 1–9 devices, hardware extra | $100 | $3,600 | The register: tabs, card-on-file, mobile pouring. 12-month term |
| Toast Basic — register and reports, plus the $1,153 kit | $69 | $3,637 | A till. No online ordering and no website |
| Toast Core — adds online ordering, plus the kit | $219 | $9,037 | Online ordering and the delivery integrations; still no tap list |
| Toast Growth — first pack with a website, plus the kit | $578 | $21,961 | Website, gift cards, loyalty, SMS and email |
| Untappd + Arryved Essentials with Core POS — the taproom-native pairing | $175 | $6,297 | Cheaper register, two dashboards to keep updated |
| Untappd + Toast Essentials with Core and the kit — the usual two subscriptions | $294 | $11,734 | A tap list in one product, a register and an ordering page in another |
| Square Free — ordering page included | $0 | $0 | Reader $59, ordering page, 2.6% + 15¢ in person, 3.3% + 30¢ online |
| ShopLaunch Starter — the 16 taps, the trucks, the hours, the coaster QR | $0$49 once | $49 | The page itself, built for you, paid once. No register, no processing, no commission |
| ShopLaunch Local Pack — full list, print pieces, posts | $0$199 once | $199 | 40 beers, coaster QR, table tents, tap-handle tags, five Instagram posts |
Three years of the subscription only, at the vendor's own November 2026 price, before tax and before card processing. Untappd's annual prices are the figures its sales page and customers report — it publishes no public list — and monthly billing adds about 20%. Toast's kit is included at its starter-kit checkout price; the handheld figure is the one reported for August 2026. Arryved's hardware, processing and any modules are quoted separately.
A taproom pint sells for $6–$8 and the beer in it costs $1.20–$1.80 to make. At $7.50 a pint and $1.20 of beer, $6.30 gross is left before wages, rent and utilities — that is the unit every subscription is paid in:
Pint price and pour cost are 2026 published ranges, not one official figure — a 16 oz pour and a 10 oz pour are different arithmetic. Put your own two numbers in and the shape does not change. Card processing is excluded on both sides because it is paid to a processor either way.
This is the line taproom owners notice in February. Most taprooms close one or two days a week, and a subscription bills them anyway:
Two closed days is an assumption — a taproom open seven days a week pays that bill in full. The arithmetic is the monthly fee × 12 ÷ 365 × closed days.
This is the part a POS prints as a receipt and Untappd shows as a menu on a screen behind the bar. What a customer standing on the sidewalk at 6:10 wants is the list in their hand: the style, the ABV, the IBU, the price for the pour they are about to order — and one line saying what kicked. Filter it below; on your page it works with a thumb in a dim bar.
"Is there food tonight?" is the question that decides whether a four-top comes at seven or goes somewhere else. A taproom with no kitchen lives on that calendar, and the answer belongs on the page — not in an Instagram story from Tuesday that nobody scrolls back to.
A crowler is the highest-margin thing a taproom sells: it is the same keg, in a can, going out the door. Put it behind a delivery app and 15–30% of it belongs to somebody else. Put it behind a phone number and a line on your page and it belongs to you.
Three things on this page would be dishonest to leave out, so they are in the middle of it rather than a footnote.
It puts your taproom in a consumer app where drinkers check in, rate and find places. That is discovery, and a $49 page does not replace it. If people find you through Untappd, keep it — what you can stop paying for is the page you also bought to hold the same information.
At $99.99 a month for core POS it is the honest answer for a taproom that needs tabs and card-on-file, and it was built for breweries rather than adapted to them. The catch is the 12-month term, hardware on top and processing quoted separately. If you are choosing a register, choose on that, not on this page.
On Pay-as-you-Go the software and kit are $0 and the card rate rises to 3.39% + 15¢ on Core. At a $9 average tab and high volume that is a real sum — do the arithmetic at your own numbers before assuming the $219 is the cheaper path.
What none of the three includes is the page itself: your tap list with ABV and IBU in a customer's hand, the kicked line, the truck week, the crowler phone number and the coaster PDF. That is the purchase this page is selling, and it is $49.
Not a mock-up. A sample brewery, built the way we build yours — scroll it in the frame, tap the filters, then open it on your phone in a dim bar and see whether you can read it.
Live sample · Hop & Iron Brewing Co.
Open it full size ↗
What Untappd, Toast and Arryved cost one taproom over three years, the pint arithmetic behind it, and the four questions to ask before you sign a year.
Prices in US dollars, before tax. Pay by card on Polar's checkout page. If you are not sure, start at $49 — it is a real deliverable, not a trial.
Less than three weeks of Untappd Essentials. Yours forever.
Page + full board + coasters + tags + posts.
Everything, plus 30 days of us on call.
Not sure which one? Write to chonnom61482@gmail.com and tell us how many taps you run and whether the list changes daily. We will say which package you actually need — even if it is the $49 one. By ordering you agree to our terms and refund policy.
Its two tiers are Essentials at $899 a year — $89.99 if you pay monthly, about $1,080 a year — and Premium at $1,199 a year, $119.99 monthly. The price is per location, so a second taproom is a second licence. Essentials caps the account at 5 users and 20 non-beer menu items, which is why a brewpub with a kitchen or a taproom with eight bartenders is usually quoted Premium. Untappd runs a 7-day free trial and does not publish the price on its own site.
Only if the discovery matters to you. Untappd puts your taproom in a consumer app where drinkers check in and look for somewhere to go — that is a marketing channel, and we do not replace it. What the page replaces is the other half: the list a customer reads at six o'clock with ABV, IBU and a price, the kicked line, the truck week, the crowler number. Plenty of taprooms keep Untappd and stop paying for a website builder on top of it.
Toast's starter-kit checkout lists three software packs on its Traditional plan: Basic $69, Core $219 and Growth $578 a month, on a two-year agreement, with the hardware up front — $1,153 countertop, $1,113 handheld. Core is the first pack with online ordering; Growth is the first with a website. On Pay-as-you-Go the software and kit are $0 and the card rate rises to 3.09%–3.69% + 15¢. None of the three packs lists your taps by ABV or IBU.
Yes, on published software price: Arryved Core starts at $99.99 a month for 1–9 devices, against $219 for Toast Core, and it was built for taprooms rather than adapted to them. The things to weigh: hardware and processing are quoted separately, 10+ devices or 2+ locations is a custom quote, and its agreement runs 12 months with 90 days' notice to leave. If you are choosing a register, choose on that — this page is not a register.
No. It has no register, no checkout and no card payment, because we do not want a fee on a beer you poured. The crowler and can section is a line saying what is available and a button that calls the bar; if you already take online orders through Toast or Arryved, that button opens your link instead. Nothing is migrated and no order passes through us.
Yes, and it is the line customers come back for. A status line under the name — “Tap 9 kicked at 6:40, back Friday” — plus a state on each tap: pouring, low keg, or gone. The gone beer stays visible and struck through, so the next person does not order it. You change it from your phone in about a minute.
No — that is the reason to have the page. You get an edit key and the tap rows sit on one screen: name, style, ABV, IBU, price, status. A full rotation is ten minutes of your own time, or we do it for you in the first month on the Local Pack. A page that goes stale is a page nobody checks, so the editing is the product.
Yes. Each tap carries its own pour sizes and prices, so a 9.4% imperial stout can be 10 oz only at $9 while the pilsner is 16 oz at $7. Flights, half pours and “no growler fills of the barrel-aged” go in a note under the board, where a bartender would otherwise say it forty times a night.
Yes — a seven-day list with the truck, what it sells and the hours it serves, posted once a week. It is the second most asked question at a taproom without a kitchen, and it is the difference between a four-top at seven and a four-top that went somewhere with fries.
Each taproom gets its own page, because each has its own taps, hours and trucks. The $199 Local Pack covers one; write to us before ordering a second and we will quote both together rather than charging you twice for the same work. The pages can share a look and still say different things.
No. The page goes live on an address we give you, and that link goes on the coaster, the tap-handle tag, the Instagram bio and the text you send a regular. If you already own a domain, we tell you how to point it at the page; the domain itself is paid to a registrar, not to us.
One business day from the moment your details are complete. The form asks for the brewery name, phone, address and hours, your tap list with ABV, IBU and prices, this week's trucks, anything you sell to go, and a photo or two. If you would rather not type it, paste your Untappd menu link or your Instagram and we pull what we can, then confirm the rest by email.
No. $49, $199 or $499 is the whole price, charged once. The page stays live, the PDFs and images are yours, and you pay again only when you order new work. We take no percentage of a pint you poured and we collect no customer data at all.
You see a preview before we call it finished, and every package includes at least one round of edits. If we have not started building, you get a full refund. If we delivered and something on the list is missing or wrong, tell us within 7 days and we fix it or refund that part. Details: refund policy.
Polar Software, Inc., our merchant of record, takes it on their checkout page. Your card details are entered there, never on this site, and they handle the receipt and the tax. We never see your card number.
Pick the $49 Starter if you just need the board and the coasters. Pick the Local Pack if the list rotates and the printer has been waiting on you since spring. Either way, one form, one payment, and no monthly bill to carry through February.