1 page Print it and pin it by the oven: what Slice, DoorDash and Toast take from a pizzeria over three years — the 2026 cheat sheet (PDF). Download
For independent pizzerias · built in 24 hours · paid once

Your Pizzeria's Website Should Not Take $3 a Pie.

Slice charges $3.00 on every online order over $10 — its own pricing page says so. At 600 orders a month that is $1,800 a month, $21,600 a year and $64,800 over three years: about 4,320 pies of margin at $15 a pie, handed over for the use of a button. ShopLaunch builds the page, the menu with a price for every size, and the QR sticker that goes on the box lid — once. No subscription, no per-order fee, no checkout of ours between you and the phone.

$49 once — the page, the QR poster and the files are yours to keep.No subscription. Full refund before we start; 7 days to fix or refund after delivery.
Start — $49
Slice: $39/mo + $3.00 an order DoorDash: 15–30% on delivery Toast: $219/mo + kit ShopLaunch: one payment
Luigi's Pizza
18-inch pies · Sicilian squares · since 1974
Open now · until 11 pm
Pickup·214 Delancey St
Plain 18"
12" $19 · 14" $22
$24
Pepperoni 18"
cup-and-char, oregano
$27
Sicilian square
half tray · sesame edge
$32
White pie 18"
ricotta, garlic
$28
Dough for 40 more pies — Fridays go by 9:30
Call to orderDirections
★★★★★4.8· 612 reviews · menu updated today
Box-lid QR · phone orders 0% · no app
Box-lid QR Phone order Pickup
What pizza tech costs in November 2026
Each vendor's own published US price, read 11 November 2026, before tax and before card processing.
Slice
$1,839a month at 600 orders
$39/mo + $3.00 on every online order over $10 (Online Growth), or $99 + $2.00 and a $1,000 setup (Complete Growth). Card processing 2.90% + 30¢ on top. Month to month.
DoorDash
$6.25taken from a $25 delivery at Plus
15% / 25% / 30% commission on app delivery, 6% on app pickup. Its own direct-ordering page is $0 commission (Starter) but only with an active DoorDash store.
Toast
$219a month for online ordering
Packs are $69 / $219 / $578 a month, plus the kit up front — $1,153 countertop, $1,113 handheld — on a 2-year agreement. The website starts at $578.

All three also take card processing on every payment, and none of them removes it. The line this page is about is the one that grows when the shop has a good Friday. The three-year math →

One shop. Three years of software.

If you are looking for a Slice alternative for a pizzeria, the honest split is this: Slice is a working ordering system, and it brings the Slice app and the Google listing with it. What it also brings is a fee on every order, including the ones from the family that has phoned you every Friday since 2011. That is the line this page is about, and the three-year total is where it shows. For the pair itself — the toast for the kitchen, the phone for the app — Toast vs Slice over three years prices both, and the $75,241 that running them together costs.

For one shop, 600 orders a month Monthly 3 years What the money buys
Slice Online Growth — $39 + $3.00 an order $1,839 $66,204 Branded site, app listing, online ordering, Google optimisation — and $1,800 a month of per-order fees
Slice Complete Growth — $99 + $2.00 + $1,000 setup $1,299 $47,764 Adds the POS, phone ordering, full hardware and an account manager; still $1,200 a month in per-order fees
DoorDash Online Ordering, Starter — 0% commission $0 $0 A direct ordering page and checkout, 3.3% + 30¢ processing — only for a shop with an active DoorDash store
DoorDash Boost — branded website + email $99 $3,564 Website, email marketing, 2.9% + 30¢ processing; still 0% on direct orders
DoorDash Plus — app delivery, if every order came through it 25% $135,000 $6.25 on a $25 order, $3,750 a month at 600 orders; 6% on app pickup
Toast Basic — Traditional, plus the $1,153 kit $69 $3,637 Register and reports; no online ordering, no website
Toast Core — adds online ordering, plus the kit $219 $9,037 Online ordering and the DoorDash, Uber Eats and Grubhub integrations
Toast Growth — first pack with a website $578 $21,961 Website, gift cards, loyalty, SMS and email
ShopLaunch Starter — the page, the menu, the box-lid QR $0$49 once $49 The page itself, built for you, paid once. No register, no card processing, no per-order fee
ShopLaunch Local Pack — full menu, three print pieces $0$199 once $199 40 items with toppings, box-lid stickers, counter card, window board, five posts
ShopLaunch Starterone payment
$49
ShopLaunch Local Packone payment
$199
DoorDash Boost$99/mo, website
$3,564
Toast Basic$69/mo + kit
$3,637
Toast Core$219/mo + kit, online ordering
$9,037
Toast Growth$578/mo + kit, first with a website
$21,961
Slice Complete Growth$99 + $2.00 an order
$47,764
Slice Online Growth$39 + $3.00 an order
$66,204
DoorDash Plus25% of every app delivery order
$135,000

Three years at 600 orders a month — 21,600 orders — at each vendor's own November 2026 price, before tax and before card processing. Slice's monthly figure for Complete Growth averages in the $1,000 implementation fee. The DoorDash Plus bar assumes every one of the 600 orders came through the app at 25%, which no shop should plan on: it is there to show what a marketplace commission is per order, not what a shop pays. Toast's kit is included at the price its starter-kit checkout lists; the handheld figure is the one reported for August 2026, since Toast does not publish a standalone price.

The $25 pie, and the 120 pies a month the toll eats

A pizzeria's economics are simple enough to hold in your head: a $25 pie leaves roughly $15 after the dough, the cheese and the toppings. That $15 is what pays the rent, the oven's gas and the person stretching the dough. So the per-order fee is not a percentage of something abstract — it is a number of pies:

$3.00 on a $25 pie12% of the ticket
600 orders a month × $3.00$1,800 a month
That, at $15 a pie120 pies of margin, every month
Three years: 21,600 orders × $3.00$64,800
Which is4,320 pies
ShopLaunch Local Pack — $199 once ÷ $1513 pies, then $0
ShopLaunch — the page, the menu and the box stickers$199

A $25 average ticket and $15 left after food is an assumption, not a published figure — a plain pie is cheaper to make than a clam pie, and a shop with its own dough recipe does better than one buying in. Put your own numbers in and the shape holds: the fee is charged per order, so it grows with the thing you want to grow. Card processing is left out of both sides because it is paid either way.

The 25% nobody calls a toll

On a $25 delivery order, DoorDash's Plus plan takes $6.25 — twice Slice's $3.00 — and Basic takes 15% while Premier takes 30%. Pickup through the app is 6%. At 600 app orders a month that is $3,750, $45,000 a year. None of it is hidden; it is just called commission rather than a fee, and it is the reason a shop with a full dining room can still lose money on a Friday.

The cheap way out is the one DoorDash sells: its own direct-ordering page. And this page is going to say plainly that on software price it wins.

DoorDash Online Ordering (formerly Storefront) is $0 a month — and it is a real option

Starter is $0/mo with 0% commission on orders from your own site, Google or Instagram, and 3.3% + 30¢ processing per order; Boost is $99/mo and Pro $249/mo at 2.9% + 30¢. If you are already on DoorDash and you want a checkout that drops orders into the kitchen printer, order there.

Two things come attached. It is only available to a shop with an active DoorDash store, so the 15–30% on every app order carries on — the free page is a door out of a room you are still renting. And what it gives you is a checkout inside DoorDash's account: no box-lid sticker, no counter card, no window board, no one writing your sizes and toppings. The phone number is not the button it leads with, because a phone order is the one order nobody can charge for.

ShopLaunch is the other half of that: the link, the menu and the print, pointed at your phone. If what you want is orders landing in a printer, take DoorDash's free page and keep your $199. If what you want is the box lid working for you, that is this.

The box lid is the only billboard a pizzeria owns

You cannot buy a sign on the corner, but every box that leaves the shop is an advertisement that somebody carries into a living room, a dorm, an office. At 600 orders a month that is 20 boxes a day and 21,600 over three years — each one handed to a person who already likes your pizza, holding a blank white lid.

Order it again
Luigi's Pizza
214 Delancey St · (212) 555-0148
Open until 11 tonight
Sample pizza-box lid sticker with a QR code to the menu
Scan for the menu & the phone number
(212) 555-0148
SAMPLE · 4 × 4 IN · 300 DPI · 3 MM BLEED

The sticker is the whole idea, and it costs cents: a 4 × 4 inch square, 300 dots per inch, with bleed, laid out twelve to a sheet so your copy shop prints a stack for a few dollars. One code opens the page — the menu with today's prices, the hours, the phone number in one tap — with nothing to install and no app to make an account in.

  • 1The arithmetic, with the assumption showing. If one box in fifty comes back as a phone order instead of an app order, that is 432 orders over three years paying no commission: $1,296 that would have gone to Slice's $3.00 toll, or $2,700 that would have gone to DoorDash at 25%. One in fifty may be optimistic. One in two hundred still pays for the page twenty times over.
  • 2What is in the kit. The lid sticker at 4 × 4 in (twelve to a sheet), an A5 counter card for the pickup shelf, and — on the Local Pack — an 11 × 17 in window board. All print-ready PDF, all pointing at the same link.
  • 3The same code everywhere. The lid sticker, the counter card, the window, the Instagram bio, the Google profile: one URL. Change a price once and every printed piece keeps working, because nothing is baked into the ink but the code.

What a pizza shop needs that a checkout never shows

An ordering system knows you sold 94 pies. It does not know that a person three streets away is deciding at 6:40 whether to phone you or open an app, and that the app will charge you $6.25 if they choose it. That decision happens on a page, before any checkout exists.

A Friday, on the page

  1. 11:00 — the lunch slices go up. Two slices and a soda, the square of the day, the hours for the counter. Somebody deciding at their desk reads it in ten seconds.
  2. 16:30 — the dinner menu takes over. Whole pies with every size, toppings, the half-and-half line. The person who only wanted to know what an 18-inch costs never phones to ask.
  3. 21:30 — the dough runs low. One line: "dough for 40 more pies". The customer who would have driven across the neighbourhood reads it and comes tomorrow — annoyed at nobody.
  4. 23:00 — nothing arrives. No invoice for the orders you did not take, no fee on the regulars who phoned, nothing to reconcile in the morning.

Keep paying the register for this

  • Taking cards, tips and printed tickets
  • Modifiers, half-and-half builds and the price the till charges
  • Kitchen tickets, driver dispatch and delivery zones
  • Offline mode when the line goes down on a Friday
  • Inventory, staff hours and payroll

Stop renting this

  • The menu a customer reads before they decide
  • The phone number in one tap, and no fee on the order
  • The dough line and the "open now" badge
  • The box lid, the counter card and the window board
  • The per-order fee that arrives with every good Friday

Keep the register. Point the page at it.

We are not asking you to change how you take money, and there is nothing to migrate. The page is the shopfront; the register stays the till.

Step 1

Send us the number

The phone that actually gets answered, and the hours somebody picks it up. That is the primary button on the page — no checkout, no account, no fee.

Step 2

If you take orders online, say where

Slice, Toast, Square, ChowNow or your own link: the Order button opens it. If you take orders only by phone and at the counter, the buttons read Call and Directions, which is what a pizza customer uses anyway.

Step 3

The menu sits above all of it

Sizes, toppings, the half-and-half rule and what the dough is doing tonight — so the customer arrives at the phone already knowing what they want.

This is a real pizzeria page, live right now

Not a mock-up. A sample shop, built the way we build yours — scroll it in the frame, then open it on your phone and check it against the sticker on the box.

Live sample · Luigi's Pizza.
Open it full size ↗

  • 1The first screen answers the three questions a customer has. Where and how to get it, whether you are open, and how to order — the Call button is the biggest thing on the page, not the third link in a footer.
  • 2The pies carry a price for every size. 12 inch $19, 14 inch $22, 18 inch $24, half tray $32 — with the topping rule underneath, so nobody has to phone and ask.
  • 3"Dough for about 40 more pies" sits at the top, where a status line belongs, and it is the line that saves a wasted trip on a Friday.
  • 4The box-lid QR works. The code on that sticker is the one printed in the kit; scan it with your phone and this page opens — no app, no account, nothing to download.
  • 5It is one URL — for the Instagram bio, the Google profile, the box lid and the text you send a regular. One link you can say out loud.

The 1-page cheat sheet (PDF, A4)

What Slice, DoorDash and Toast take from one pizzeria over three years, the 4,320 pies the $3.00 fee adds up to, and the five questions to ask before you sign anything.

Download the PDF
Pricing

One price. One delivery. No per-order fee.

Prices in US dollars, before tax. Pay by card on Polar's checkout page. If you are not sure, start at $49 — it is a real deliverable, not a trial.

Starter Start here
The link and the sticker on the box.
$49one-time
Delivered in 1 business day
  • One-page mobile site — pies with a price for each size, up to 15 items, photos, phone
  • Call to order as the primary button, directions beside it, hours and an "open now" badge
  • Today's line — "dough for 40 more pies", changed in a minute from your phone
  • Pizza-box lid QR sticker PDF — 4 × 4 in, 300 dpi, twelve to a sheet, plus an A5 counter card
  • Your own edit key, so tonight's dough line is thirty seconds of your time
Start — $49

Less than two months of Slice's monthly fee. Yours forever.

Local Pack Best seller
For the shop that wants the menu written properly.
$199one-time
Most pizzerias order this one
  • Everything in Starter
  • Full menu — up to 40 items: every pie with its sizes, the toppings and their prices, slices, starters, drinks, dessert
  • 3 print pieces — box-lid QR stickers, A5 counter card, 11 × 17 window board
  • 5 Instagram posts (1080 × 1080) with captions — a new pie, a Friday sellout, the lunch slices
  • Google Business Profile text — category, menu items, hours, description
  • Search title and description, plus a share card that looks right in a text message
  • Spanish version included if you want it
  • One round of edits included
Get the Local Pack — $199

Page + menu + stickers + posts. Thirteen pies.

Not sure which one? Write to chonnom61482@gmail.com and tell us the shop and how many pies are on the menu. We will say which package you actually need — even if it is the $49 one. By ordering you agree to our terms and refund policy.

Fit

Who this is for — and who it isn't

A good fit if…

  • You run an independent pizza shop, a slice counter or two locations
  • Most of your orders are phone or walk-in, and the app takes a bite when it isn't
  • Your menu has sizes, toppings and a half-and-half question the website does not answer
  • You want the box lid to send people back to your phone number instead of an app
  • You already pay for a register, a POS or an ordering system you are not replacing
  • You want the link and the stickers this week, not "when the designer has time"

Not the right fit if you need…

  • A till, card payments, offline mode or a kitchen printer
  • Online ordering with payment taken on your own site — that is Slice, Toast or Square
  • A driver dispatch system, live tracking, or delivery-zone pricing
  • Inventory, dough-costing sheets, staff scheduling or payroll
  • A loyalty programme with points and punch cards
  • Franchise controls across fifteen stores
  • Someone to run your ads or post to Instagram for you
FAQ

What pizzeria owners ask before they order

Is Slice really taking $3.00 off every order?

Its own pricing page says so: $39 a month plus $3.00 per order on credit-card orders, with no per-order fee on online orders under $10. At 600 orders a month the per-order line is $1,800 a month, $21,600 a year and $64,800 over three years — before the monthly fee and before the 2.90% + 30¢ card processing. The Complete Growth plan is $99 a month plus $2.00 per online or phone order, with a $1,000 implementation fee.

Can I just use DoorDash's free direct-ordering page instead?

On software price, yes, and this page says so. DoorDash Online Ordering (formerly Storefront) is $0 a month on Starter with 0% commission on orders from your own site, Google or Instagram, and 3.3% + 30¢ processing; Boost is $99 and Pro $249 a month. Two things come with it: it is only available to a shop with an active DoorDash store, so the 15–30% on every app order carries on, and what you get is a checkout inside their account — no box-lid sticker, no counter card, and the phone number is not the button it leads with. If you want orders to land in a printer, it is a real option; if you want the box lid working, that is us.

Does the page take orders?

No. It has no register, no card payment and no checkout — because we do not want a fee on an order. Call to order is the primary button, since a phone order costs the shop nothing, and if you already take online orders the Order button opens that link instead. Nothing is migrated and no order passes through us.

How much does Toast cost a pizzeria?

Toast's starter-kit checkout lists three software packs on its Traditional plan: Basic $69, Core $219 and Growth $578 a month, on a two-year agreement, with the kit up front — $1,153 countertop or the $1,113 handheld reported in August 2026. Core is the first pack with online ordering, Growth the first with a website. On Pay-as-you-Go the software and kit are $0 and the card rate rises instead.

Why put a QR code on the pizza box?

Because the box is the only advertising a pizzeria owns, and it leaves the shop on every order: 20 boxes a day at 600 orders a month, 21,600 over three years. The sticker is 4 × 4 inches, print-ready at 300 dpi with bleed, twelve to a sheet. One scan opens the menu, the hours and the phone number, with nothing to install. If one box in fifty comes back as a phone order instead of an app order, that is 432 orders over three years paying no commission.

Can the page handle sizes, toppings and half-and-half?

Yes — that is the part a generic page gets wrong. Every pie carries a price for each size it comes in (12 inch, 14 inch, 18 inch, half or full tray), the topping list has one price for the small pies and one for the 18-inch, and the half-and-half rule is written out as a line rather than assumed. Gluten-free crust, its upcharge and the shared-kitchen warning sit under the menu, where somebody with a real allergy will look.

We sell slices at lunch and whole pies at night. One page?

One page, two sections: the lunch counter and the evening pies, with the hours and last order time for each. A short status line at the top covers the thing a pizza shop actually needs to say — dough for about 40 more pies, Fridays go by 9:30 — which is also the line that stops a wasted trip.

I already have a website. Do I have to throw it away?

No. Most shops that order this use it as the link on the box, in the Instagram bio and on the Google profile, and keep whatever site they already pay for. If the old site is a template that is slow on a phone, this replaces it and your domain can be pointed at it; the domain is paid to a registrar, not to us.

Do my regulars who phone in get anything from this?

They get the number in one tap instead of three, and the menu with today's prices behind it, so the call is shorter. They also get the dough line before they dial. Nothing about how they order changes, and no fee is added to their bill.

Is there a monthly fee later?

No. $49, $199 or $499 is the whole price, charged once. The page stays live, the PDFs and images are yours, and you pay again only when you order new work. We take no percentage of a pie you sold and we collect no customer data.

How fast is it, and what do you need from me?

One business day from the moment your details are complete. The form asks for the shop's name, phone, address and hours, the pies with a price for each size, the toppings, the dough line if you want one, and the photos you already have. If you would rather not type it, paste the link to your menu or your Google profile and we pull what we can, then confirm the rest by email.

Is my card safe, and who takes the payment?

Polar Software, Inc., our merchant of record, takes it on their checkout page. Your card details are entered there, never on this site, and they handle the receipt and the tax. We never see your card number.

What if I don't like it?

You see a preview before we call it finished, and every package includes at least one round of edits. If we have not started building, you get a full refund. If we delivered and something on the list is missing or wrong, tell us within 7 days and we fix it or refund that part. Details: refund policy.

Where the numbers come from — each vendor's own US pricing page, read on 11 November 2026: Slice slice.com/pricing (Online Growth $39 + $3.00 an order; Complete Growth $99 + $2.00 and a $1,000 setup; 2.90% + 30¢ cards; no per-order fee under $10) · DoorDash merchants.doordash.com/pricing (15% / 25% / 30% delivery, 6% pickup) and its commerce-platform pages (Online Ordering Starter $0, Boost $99, Pro $249) · Toast pos.toasttab.com/pricing (Basic $69, Core $219, Growth $578; kits $1,153 / $1,113) · market: IBISWorld via Pizza Today's 2026 trends report (75,736 US pizzerias in 2025); Slice's own blog, March 2026 (more than 44,000 independent pizzerias) · the $25 ticket and the $15 left after food are our assumptions, worked out on the page. Prices are list prices before tax; card processing, terminals, installs and optional add-ons are excluded on both sides of the comparison, and vendors change their prices — check theirs before you sign anything.

Your box, on every table in the neighbourhood, by tomorrow.

Pick the $49 Starter if you need the link and the box-lid sticker. Pick the Local Pack if the menu needs writing properly and the counter could use a card. Either way: one form, one payment, no per-order fee to forget about in a good month.

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